Get ready for a dynamic and forward-thinking morning with the HSMAI Florida Gulf Coast Chapter at our upcoming “The Intersection of AI, Digital Commerce and Direct Sales” event! Join us to explore how artificial intelligence is reshaping the way hospitality professionals drive demand, optimize digital channels, and elevate direct sales strategies. Through a mix of expert insights, panel discussions, and interactive working sessions, you’ll gain practical ideas you can take back and implement in your organization. Connect with fellow industry leaders, exchange perspectives, and collaborate on real-world applications of AI in hospitality. Following the program, continue the conversation and expand your network in a relaxed setting with coffee and light networking. An engaging morning designed to inspire innovation, spark collaboration, and deliver actionable takeaways.