Join the HSMAI Florida Gulf Coast Chapter for an energizing and highly practical educational event featuring Bob Anderson, Founder of Star Performance, as he challenges the way sales professionals think about prospecting, growth, and success.

In today’s competitive marketplace, hoping the right business comes your way is no longer enough. This powerful session, “Proactive Prospecting: Going After the Business You WANT to Have… Not Just the Business You CAN Have,” will show you how top performers consistently attract better customers, build stronger relationships, and drive higher revenues—on purpose.

Bob Anderson brings decades of real-world experience and an engaging, no-fluff approach to help you move from reactive selling to intentional, proactive growth.

What You’ll Learn:

• The critical mindset shift: Hunters vs. Farmers—and why the best sales professionals master both
• How today’s customers really buy—and how to align your strategy with their decision process
• How to face, focus, and leverage FEAR instead of letting it hold you back
• Why fewer leads can actually create more sales
• The proven six-touch system that turns cold prospects into warm, trusted relationships
• How to schedule your time for less stress and more prospecting success
• How to keep score with yourself to stay accountable and motivated
• How to think, sound, and sell differently in a crowded market
• Voice messages and emails that spark curiosity, credibility, and responses

Session Goals:

• Leave with a clear plan and repeatable system to target, connect, and close better business
• Increase top-line revenue and profitability
• Have fun while learning practical tools you can use immediately

Whether you’re in sales, revenue management, marketing, or leadership, this session will inspire you to stop settling for what’s available—and start intentionally creating the results you want.

HSMAI Florida Gulf Coast Chapter – Educational Event
Proactive Prospecting with Bob Anderson (Star Performance)
📅 January 22, 2026
📍 Tampa Marriott Water Street

Schedule:
1:30 PM – 2:00 PM | Registration & Networking
2:00 PM – 5:00 PM | Program Presentation
5:00 PM – 6:00 PM | Networking Happy Hour

👉 Don’t miss this opportunity to sharpen your skills, expand your network, and redefine how you go after business.

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